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記者曾雅玲／昆山報導

近幾年大陸電子商務發展迅速，一再創下各項驚人數據，像是去年雙11光棍節當天，淘寶天貓就創下單日成交額高達350億人民幣(約台幣1700億)的紀錄，不過，台科大教授盧希鵬指出，其實這些所謂的電子商務奇蹟只是3成人口所創造，整個電子商務市場的餅還不夠大，電商業者之間不是彼此競爭，而應合作把餅做大，尤其是兩岸的業者，真的要「共融才能達到共贏！」

第六屆的兩岸電商搭橋活動，5日在昆山舉辦產業合作及交流會議全體大會，台科大管理學院教授盧希鵬應邀以「電子商務的下一波革命」為題發表演講(►圖／記者曾雅玲攝)。盧希鵬指出，過去幾年電商產業已經達到成熟期，接下來要轉型才能避免走向衰退，一個有遠見的企業，會在還處於主流地位時，帶領產業走向下一步，他曾在和阿里巴巴創辦人馬雲談到轉型的議題，果然前幾年馬雲就說阿里巴巴將不再只是電子商務公司，馬雲還提出「雙百萬」計畫，要幫100萬網商賺到100萬人民幣(約台幣486萬)，而這1兆人民幣產值將是大陸經濟成長的推進機。

盧希鵬進一步指出，他從中看到一個商機，「如果這100萬網商要賺100萬，而阿里巴巴若可以從這100萬網站各賺到`萬人民，這個產值就是100億人民幣以上！」他認為，不管阿里巴巴是推雲服務，還是幫助傳統產業做電商，其中有太多商機，但其實整個市場是更大的，「馬雲談的就是共融共贏，所有電商業者不是競爭者，因為整個市場的餅還不夠大，大家應該共融共贏把整個餅更擴大，而且範圍不應只是傳統電子商務領域。」他說，目前大約只有30%的人在網路上購物過，剩下30%的人玩過微信、社群…，但沒有購物過，其他40%的人可能從來沒上網過，「現在所說的電子商務奇蹟，充其量只是那30%的人，我們必須再擴充，擴充到微信的族群、從來不上網的族群。」

盧希鵬並指出，電子商務領域即將要從過去熟悉的電腦環節，走向一個無所不在的環節，他針對這樣的趨勢下的經濟法則，發明了一個「隨經濟」的新名詞，包括：隨時經濟、隨地經濟、隨幣經濟…多種不同原則。其中「隨時經濟」是指網友的時間會成為非常寶貴的資源，眾多電商業者要爭取消費者上網時間中，可能只有5%左右會進行購物的有限時間，要想辦法運用超連結等技術延長消費者使用時間、要以簡易的介面搶奪消費者零碎的時間、甚至是以各種方式綁住消費者未來上網購物的時間，也就是提高忠誠度；而「隨幣經濟」則可能出現超越世界各國貨幣的一種全球通行的電子幣…等新的概念。

Strait electricity supplier bypass / Luxi Peng: "With the economy" era communion to win
Reporters had Yaling / Kunshan reports

E-commerce has developed rapidly in recent years, mainland China, repeatedly hitting the alarming data, such as last year's double 11 Singles Day, Taobao Lynx on a record single-day turnover of up to 35 billion yuan (about NT $ 170 billion) of the record, however, Professor NTUST Luxi Peng pointed out that, in fact, these so-called miracle of e-commerce created just 3% of the population, the entire e-commerce market pie is not big enough, between the electricity business were not competing with each other, but should cooperate to pie bigger, especially in cross-strait the industry who really want to "communion in order to achieve a win-win!"

Sixth strait electricity supplier bypass activities, the 5th meeting held industrial cooperation and exchanges in Kunshan plenary session, Professor Taiwan University of Technology School of Management Luxi Peng was invited to the "next wave of e-commerce revolution," the title of a speech (► Figure / reporter Zeng Yaling photo). Luxi Peng pointed out that in the past few years, the electricity supplier industry has reached maturity, the next step is to transition to avoid sliding into recession, a visionary company in the mainstream while still in the lead industry to the next, he was in and Alibaba founder Ma comes to issues of human transformation, and she said a few years ago Ma Alibaba e-commerce companies will no longer be just, Ma also proposed "dual millions" plan, to help one million network operators earn one million yuan (about NT 4860000), which is a trillion yuan output value will be the continent's economic growth pusher.

Luxi Peng further stated that he saw a business opportunity from, "If this one million network operators to earn 1 million, but if Alibaba can earn from one million websites each` million people, this value is 10 billion yuan more! "He that, no matter Alibaba is pushing cloud services, or to help traditional industries make electricity supplier, which has too many opportunities, but in fact the whole market is bigger, "Ma talk about is the communion win, all electrical business who is not a competitor because the whole market pie is not big enough, we should win the whole pie communion more expanded, but not just the traditional scope of e-commerce. "he said that currently only about 30 percent of people shopping on the Internet too, left who played under 30% of the micro-channel, community ... but no shopping too, the other 40 percent of the people may have never had the Internet, "said e-commerce is now a miracle, at best, only that 30% of people, we have to expand , the expansion of the micro-channel ethnic groups, ethnic groups never Internet. "

卢希鹏 and noted that e-commerce will soon be familiar with computer links from the past, towards a ubiquitous part of his economic laws against this trend, and invented a "With the economy" of the new term, including: economy anytime, anywhere economy , with the currency economy ... a variety of different principles. Which "at any time economy" refers to the time users will become a very valuable resource, many who want to fight for consumer electric business in Internet time, it may be only about 5% of the limited time for shopping, to find a way to extend the use of technologies such as hyperlinks consumers use the time to grab the consumer with a simple interface fragmented time, even consumers in the future is tied in various ways online shopping time, which is loyalty; while "With currency economy" may occur beyond the world passage of a global electronic currency currency ... and other new concepts.

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