特賣會情報站+股票投資

記者曾雅玲／昆山報導、攝影

面對發展迅速的電子商務市場，兩岸業者在搭橋活動上分享自身的經驗與未來進展時，都非常看好透過科技、技術的持續進步，將帶動產業有更多創新的作法，讓消費者可以透過更方便的行動載具、買到更平價的優質商品。

第六屆的兩岸電商搭橋活動，5日在昆山舉辦產業合作及交流會議全體大會，大陸京東集團副總裁張建設就「電子商務促進兩岸三地經貿交流升級」提出看法，台灣Yahoo奇摩電子商務事業部總經理王志仁則以「O2O行動商務新時代」為題發表專題演講。

Strait electricity supplier bypass / Jingdong rely on technology for business success Yahoo innovative heavy action
Reporters had Yaling / Kunshan reports, photography

Faced with the rapid development of e-commerce market, the two sides of industry to share their experience in bridging activities and future progress, the are very optimistic about through science and technology, technology continues to progress, will drive the industry has a more innovative approach, so that consumers can through carrier operations more convenient, more affordable to buy quality goods.

Sixth strait electricity supplier bypass activities, the 5th meeting held industrial cooperation and exchange plenary session in Kunshan Zhang, vice president of a large construction 陆京东 Group on "e-commerce to promote cross-strait economic and trade exchanges three upgrades" put forward their views, Taiwan Yahoo Kimo e-commerce Division General Manager Wangzhi Ren places "O2O new era of mobile commerce," was published lectures.

▲京東集團副總裁張建設。(圖／記者曾雅玲攝)

京東是大陸最大的自營式電商，2013年達到1255億元人民幣(約6111億台幣)的交易額，是僅次於天貓，名列第二大的B2C企業。張建設指出，電子商務的貢獻就是利用IT的技術、物流的技術和財務的技術，讓效能提升，營運成本則大幅下降，達到提供消費者非常具有價格優勢的產品和良好的服務，舉例來說：一般百貨營運成本大約30%，連鎖零售商是15%，但電商只要10%左右，所以電商的價格優勢不是來自於競爭，而是供應鍊等管理效能的提升，同時更進一步減少人力，能夠讓更多人力釋放出來，投入在更多創新、提升技術等方面，帶動許多相關產業結構的升級。

▲ Group vice president Zhang Jingdong construction. (Figure / reporter Zeng Yaling photo)

Jingdong is the continent's largest providers of proprietary electric, 2013 reached 125.5 billion yuan (about 611.1 billion Taiwan dollars) of turnover, is second only to the Lynx, ranked the second largest B2C businesses. Zhang pointed out that the construction of the contribution of e-commerce is the use of technology, technical and financial technology IT logistics, so that performance gains, operating costs fell sharply, to provide consumers are very price competitive products and good services, for example : general merchandise operating costs of about 30%, chain retailers is 15%, but about 10 percent as long as the electricity supplier, so the electricity supplier price advantage comes not from competition, but the supply chain management efficiency improvement, while further reducing manpower , to allow more manpower released, invest in more innovation and technological upgrading, etc., led many related industrial structure upgrading.

▲Yahoo奇摩電子商務事業部總經理王志仁。(圖／記者曾雅玲攝)

王志仁則在演講中分享台灣雅虎奇摩電子商城的發展現況與觀察，他說，台灣消費者在行動裝置的使用依賴度特別高，從去年6月到今年6 月來看，行動裝置造訪的訪次已達到平均45%，跟一年前相比成長高達4.5倍，早上6~8點的通勤時間更達到54%，雖然必須同時維運電腦版、手機app、平板app，甚至還有ios和安卓不同系統版本，對業者而言挑戰很大，但目前行動載具的轉換率已達到8%，遠高於傳統的電腦版，原因則在雖然行動載具不方便搜尋、分類也不容易，甚至很少促銷活動，不過，透過大數據分析，每個人打開app 看到的產品種類都不一樣，個人化的服務讓消費者不用費神找商品，很容易看到他喜歡的商品，成交機率就會大幅提高。他認為，今年很可能就會出現行動購物占比超過電腦版的黃金交叉點。

王志仁同時表示，行動載具的運用也讓O2O的模式更為靈活，在實體看到的商品，可以掃瞄條碼在網路上購買送到家；相對地，網路上獲得的優惠券可以發送到手機上，直接拿到實體店家做折抵…，只要是符合消費者需求的，都可以透過更進一步的運用，讓行動購物更方便、更受歡迎。

▲ Yahoo Kimo general manager of e-commerce business unit Wangzhi Ren. (Figure / reporter Zeng Yaling photo)

王志仁 the sharing of development and current status of Taiwan Yahoo! Kimo electronic mall observed in his speech, he said that Taiwan consumers, especially in the use of high dependence on mobile devices, from June last year to June this year, the mobile device visit visit times has reached an average of 45 percent, compared with growth of up to 4.5 times a year ago, 6 to 8:00 in the morning commute time even reach 54%, although you must also run the computer-dimensional version of the phone app, tablet app, and even ios and android different system versions, a big challenge for the industry is concerned, but the conversion rate action vehicle reaches 8 percent, much higher than traditional computer version, although the reasons for the action in the carrier inconvenient search, classification is not easy, even few promotional activities, however, through the large data analysis, open the app to see that everyone is not the same types of products, personalized service so that consumers do not bother looking for merchandise, it is easy to see his favorite commodity turnover probability on will be greatly improved. He believes that this very act shopping accounting for more than a computer version of the golden cross point may occur.

Wangzhi Ren also said that the use of mobile carrier O2O model also allows greater flexibility in the physical commodity to see, you can scan the bar code to the home purchase on the Internet; contrast, coupons available on the Internet can be sent to the phone direct physical stores do get off against ... as long as it meets consumer demand through further use can make actions shopping more convenient and more popular.

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